product design is known as the fusion of shape, construction, usability and marketing. due to all this influencing factors , the complex process of designing a good product is affected by various factors like the technical production, aesthetics and many others – but through the years i have learned to understand, how these elements influence the final look and feel of a desireable product. in my opinion all these points accompany together in perfectly designed elements.
materiality, technology and simplicity – as well as the clients needs – influences my design work most of the time. therefore i’m constantly trying to create products with an appearance, properly defined and reduced to its core, leading to a simple use. drafts which are technically not feasible, definitely won’t be part of my journey designing a user centered product – obviously without limiting me in my creativity itself. due to my technical background most of my conceptional ideas are designed to be produced with actual manufacturing processes, disregarding some future thoughts and “out-of-the-box” approaches.
at my current position as senior design manager, i dived deeper in the brand communication and its product selling strategies around the point of sale. a thoughtful design is always the perfect instrument for a excellent brand communication through its values and philosophy. for me the combination of marketing, management and design is a really important task for the future brand development of globally acting companies. besides my personal growth in the field of management i did not miss to follow up on my specialisation within design solutions, innovations and sustainability. my passion for product design defines myself, my future growth and personal skill development.
